MEET LINDA IDEGWU, THE LADY BEHIND DEAR CURVE.
Gradually, the African prints fabrics popularly known as Ankara is
gradually taking into the international scene as it is now widely
embraced by all including international celebrities. Kudos to the
fashion designers who have tirelessly hard to creative breathtaking
designs that has made in a must have piece in the wardrobe. Amongst such
the clothing line that has embraced the Ankara material is DearCurves.
They just launched their limited edition range ‘Sisi-Eko’. This six
piece collection is inspired by the most fashionable state in Africa,
Lagos! ‘Sisi-Eko’ encourages you to embrace the discerning, independent
woman that you are. This collection boasts of luxurious African print
fabrics, products are sassy, chic and outrageously beautiful~ attributes
that wholly define a true ‘Sisi-Eko’. A light weight collection made
exclusively for the full figured ‘Sisi-Eko’ fanatical about quality
clothing.
Big Sister Magazine recently engaged Linda Idegwu, the beautiful curvy
sister behind DearCurves in an interview, we wanted to know the
inspiration behind her famous clothing line, challenges and a whole lot.
Please enjoy the interview:
Big Sister Magazine: Who is the person behind dearcurves.com?
DearCurves: Dearcurves was founded by plus size model/designer Linda Idegwu. The brand was launched in January 2012 and renowned for making fashion forward, light weight clothes for women with curves.
Big Sister Magazine: What inspired the African fabric concept?
DearCurves: I wanted to create a brand that celebrates Africa and African women, one of the ways of achieving this is by our usage of African wax fabrics as staples in all collections. We do dabble with non African fabrics such as chiffon, France lace etc but we are predominately renowned for using African fabrics and intend to stay true to this.
DearCurves: Dearcurves was founded by plus size model/designer Linda Idegwu. The brand was launched in January 2012 and renowned for making fashion forward, light weight clothes for women with curves.
Big Sister Magazine: What inspired the African fabric concept?
DearCurves: I wanted to create a brand that celebrates Africa and African women, one of the ways of achieving this is by our usage of African wax fabrics as staples in all collections. We do dabble with non African fabrics such as chiffon, France lace etc but we are predominately renowned for using African fabrics and intend to stay true to this.
Big Sister Magazine: How can people purchase the clothes?
DearCurves: We are an online based brand, customers can shop via our website: http://www.dearcurves.com, having said that, we are presently in talk with couple of department stores and should have our products available in these stores in couple of months.
Big Sister Magazine: Have you done runway shows with your clothes?
DearCurves: Not at the moment, we are presently working on this and will make information available when all is set.
Big Sister Magazine: What are your challenges in the business?
DearCurves: As with majority of businesses out there, we are constantly thinking of innovative ways of creating brand awareness and how to make products even more affordable for our customers.
DearCurves: We are an online based brand, customers can shop via our website: http://www.dearcurves.com, having said that, we are presently in talk with couple of department stores and should have our products available in these stores in couple of months.
Big Sister Magazine: Have you done runway shows with your clothes?
DearCurves: Not at the moment, we are presently working on this and will make information available when all is set.
Big Sister Magazine: What are your challenges in the business?
DearCurves: As with majority of businesses out there, we are constantly thinking of innovative ways of creating brand awareness and how to make products even more affordable for our customers.
Big Sister Magazine: What are the fashion mistakes that the full figured sisters make?
DearCurves: Not wearing clothes that fit!
Big Sister Magazine: What is your advice to big sisters with low self esteem?
DearCurves: Love the skin you are in! Celebrate, own and love your curves. The fashion world is rapidly changing and we now have brands, I.e Dearcurves, that make contemporary clothes exclusively for women with curves, we fully understand the challenges curvy women deal with regards to shopping for items that fit right, and bear this in mind when creating our products, our attires are ready to wear, they fit and accentuate ones curves.
DearCurves: Not wearing clothes that fit!
Big Sister Magazine: What is your advice to big sisters with low self esteem?
DearCurves: Love the skin you are in! Celebrate, own and love your curves. The fashion world is rapidly changing and we now have brands, I.e Dearcurves, that make contemporary clothes exclusively for women with curves, we fully understand the challenges curvy women deal with regards to shopping for items that fit right, and bear this in mind when creating our products, our attires are ready to wear, they fit and accentuate ones curves.
Big Sister Magazine: Who are your favorite plus size cloth designers?
DearCurves: http://www.Dearcurves.com.
Big Sister Magazine: What do you think about Big Sister Magazine?
DearCurves: Love your magazine and congrats on such a brilliant job!! Thank you for the interview.
DearCurves: http://www.Dearcurves.com.
Big Sister Magazine: What do you think about Big Sister Magazine?
DearCurves: Love your magazine and congrats on such a brilliant job!! Thank you for the interview.
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